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Here I showcase two brand identity projects, TAKEOFF Scooter Rental Co. and The Wild EggRolls fast food restaurant. Picking a target audience and creating a brand that would draw consumers to my brand brings out my conceptual thinking skills. From creating the logo to signage, it's all key steps in creating a brand! Also displayed here are more of my favorite aspects of designing: hi-fi UX/UI prototypes and OLAs. Lastly, included an earlier branding project I did called Good Legs, a wine company requested by my professor who wanted me to approach the design using the Dadaism style.